Web Design
Client ProjectFlo Factory Sports
A sports-inspired website for a Miami athlete development company, presenting NIL strategy, media production, and training programs in one platform.
- Web Design
- AI-Assisted Development
- UI/UX Design
- Interactive Forms

Case Study
Project Overview
Overview
I designed and developed a modern, professional website for Flo Factory Sports, a Miami-based sports branding and athlete development company specializing in NIL (Name, Image & Likeness) strategy, media production, and athletic training. The site is a central platform for showcasing athlete talent, promoting development programs, highlighting brand partnerships, and connecting athletes with professional branding opportunities.
The Challenge
Flo Factory offers NIL strategy, media production, and athletic training to athletes, brands, and business partners. It needed a professional digital presence that strengthened its brand identity, increased athlete visibility, and turned interest from each of those audiences into new business.
The Solution
A custom, sports-inspired site built with AI-assisted development: bold branding and responsive layouts, dedicated sections for athletes, NIL services, training packages with pricing and booking links, Flo Factory Media, the team, and brand partners, plus streamlined inquiry forms for athletes, brands, and partners.
Key Features
- Custom sports-inspired design with professional branding and dynamic visuals
- Athlete portfolio showcase highlighting featured athletes and their personal brands
- NIL services: branding, content creation, partnership management, and monetization
- Football training packages with pricing, program descriptions, and booking links
- Flo Factory Media page for sports media production, storytelling, and digital marketing
- Team and leadership profiles for executives, coaches, and creatives
- Brand partnership showcase
- Interactive inquiry forms for athletes, brands, and business partners
- Mobile-responsive layouts for desktop, tablet, and mobile
Interactive Preview
Explore It on Any Device
Live, interactive preview at 1440px wide. Scroll and click inside the frame.
Feature Annotations
Design Decisions, Up Close

Tap a numbered hotspot to learn about that feature.
Select a numbered marker to see why each part of the page is designed the way it is.
Screenshots & Media
Gallery

Homepage: services at a glance, with an on-site assistant for quick answers.
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